Just a few decades ago, cell phones were unheard of. Or at the very least were big, bulky car phones that people thought were so neat and advanced and looking back now we laugh. Nowadays people would be lost without their mobile devices, especially cell phones and here recently people wouldn’t know what to do without their smart phones where they can not only communicate but also have internet access virtually anywhere at all times. Many companies have made strides towards the changing of the technological and communication world; from Verizon, Windows, various other phone companies, and the list goes on. However in these past recent years, one company has really stood out and become probably the most successful company in regards to communication and technology.
The Apple company has changed the way that people use technology. From their early laptops to their recent iPad and iPhone, people are now using electronics in new ways and the Apple company has been extremely successful in the products they have produced for their users. This is proven in a recent survey where 80% of Apple mobile device users said that they would purchase another Apple mobile device in the future. This was a report from Reuters and is proof of just how satisfied people are with the Apple products from their quality, price, features, and so on.Here’s a quote that speaks further about the Apple loyalty and why people would stick with the phone and company they are using:
“Ryan Garner, an analyst with GfK, says that on average, some 63 percent of customers are sticking to the type of phone they have. This means that early leads in customer loyalty and data lockin could help to cement the domination of Apple and Google as the two main options for consumers in the long run.”