These days online music platforms and applications seem a ripe ventures for VCs and capitalizing on this trend is viral launch startup LaunchRock. The young company has managed to raise $800,000 towards funding development and making the service more widely available. So far investors include 500 Startups, Venture51, Quotidian Ventures, Social Leverage, David Tisch, Diego Berdakin—even Lady Gaga’s manager Troy Carter got into the act.
Judging from the long list of names it’s hard to see each investor putting more than a few 5 figures sums, but nonetheless, the $800,000 will act as good seed money for LaunchRock, who is hoping that its unique approach top product launches will help companies and individual acts promote themselves. So far LaunchRock has been used by the like of the Olsen Twins, Jessica Simpson, TaskRabbit, and Birchbox—all of whom have seen some success with the service.
A visit to the site may seem a bit confusing at first given the fact only a lead capture form for the entering of an email is the focus, but this is where LaunchRock uses its magic. The email capture form is really what drives the whole thing; users enter their email and get notification surrounding their chosen reason for opting in. In essence LaunchRock uses the tried and tested methods of email relationship marketing top help its clients with product launches.
Do you think the recycling of email marketing by LaunchRock will succeed in the end? Share your thoughts below.
Source: http://www.sitetrail.com/2011/11/12/launchrock-receives-800000-in-funding/
Judging from the long list of names it’s hard to see each investor putting more than a few 5 figures sums, but nonetheless, the $800,000 will act as good seed money for LaunchRock, who is hoping that its unique approach top product launches will help companies and individual acts promote themselves. So far LaunchRock has been used by the like of the Olsen Twins, Jessica Simpson, TaskRabbit, and Birchbox—all of whom have seen some success with the service.A visit to the site may seem a bit confusing at first given the fact only a lead capture form for the entering of an email is the focus, but this is where LaunchRock uses its magic. The email capture form is really what drives the whole thing; users enter their email and get notification surrounding their chosen reason for opting in. In essence LaunchRock uses the tried and tested methods of email relationship marketing top help its clients with product launches.
Do you think the recycling of email marketing by LaunchRock will succeed in the end? Share your thoughts below.
Source: http://www.sitetrail.com/2011/11/12/launchrock-receives-800000-in-funding/