The regular $30,000 domain sales on Sedo would have you believe that most domainers are sitting on gold, but a recent study is suggesting otherwise. The study which was conducted by the Oklahoma Technical University came down heavy on Rick Schwartz (the self-proclaimed domain king) for suggesting that the average domainer has within his or her portfolio, domains that are of some relative value.
The study concluded that most domainers have very poor portfolios and except for a few lucky sales every now and then, most wouldn’t make any real turn on their purchases. The head of the study, Professor Kilmer Johnsen, revealed that the study was based on sound data garnered from some of the top registrars in the business and the results showed in large part that: “It’s impossible to determine whether part time domainers go after bad names because they are the only ones left, or if the average IQ of part time domainers is lower than 100″. Yes, the results were that bad.In fact, overall, only 10.5% of domains parked at the top registrars were considered to be of any quality—and given that there are literally billions of domains, that percentage is pretty bad.
So, does this mean that the domain goldmine is empty? Hardly, domainers now must take a more careful and methodical approach when selecting. The so-called ‘good names’ might be fewer to choose from, but there’s always an opportunity.
Do you think the domaining industry has maxed out with good domain names? Share your thoughts in the comments below.