The economic recovery may be slow in coming; Europe may be on the blink of collapse, but that hasn’t stopped Americans from spending one bit.
According to ComScore’s recent release on US E-Commerce spending for the third quarter of 2011, and consumers seem to revving up their spending just in time for the Christmas holidays. Spending is up $36.3 billion, an increase of 13% on last years (2010) figures. The figures reveal also that the growth trajectory for online spending is decidedly upwards. Based on the ComScore numbers, the Q3 growth marks the 8 consecutive quarterly increase in consumer online spending. In fact, the second quarter of 2011 saw a whopping 14% increase on spending for the corresponding quarter in 2010.
So what are US consumers spending their money on? Well, here we have the usual suspects of Digital Content & Subscriptions, Event Tickets, Jewelry & Watches, Consumer Electronics and Computer Software. Every single one of these spending categories recorded an increase of 15% on 2010 figures—news which I am sure will delight the economists and possible a ‘certain’ president looking for re-election. Driving this shift in spending culture are the deals websites and online offerings that big name sites like Amazon are making in order to lure shoppers online. So far so good, let’s see how the spending holds up under the strain of Christmas demands.
Do you think an increase in US online spending is a positive sign for the wider economy? Share your views with us below.
Source: http://www.sitetrail.com/2011/11/13/u.s.-e-commerce-spending-up-13-percent/
According to ComScore’s recent release on US E-Commerce spending for the third quarter of 2011, and consumers seem to revving up their spending just in time for the Christmas holidays. Spending is up $36.3 billion, an increase of 13% on last years (2010) figures. The figures reveal also that the growth trajectory for online spending is decidedly upwards. Based on the ComScore numbers, the Q3 growth marks the 8 consecutive quarterly increase in consumer online spending. In fact, the second quarter of 2011 saw a whopping 14% increase on spending for the corresponding quarter in 2010.
So what are US consumers spending their money on? Well, here we have the usual suspects of Digital Content & Subscriptions, Event Tickets, Jewelry & Watches, Consumer Electronics and Computer Software. Every single one of these spending categories recorded an increase of 15% on 2010 figures—news which I am sure will delight the economists and possible a ‘certain’ president looking for re-election. Driving this shift in spending culture are the deals websites and online offerings that big name sites like Amazon are making in order to lure shoppers online. So far so good, let’s see how the spending holds up under the strain of Christmas demands.
Do you think an increase in US online spending is a positive sign for the wider economy? Share your views with us below.
Source: http://www.sitetrail.com/2011/11/13/u.s.-e-commerce-spending-up-13-percent/