Banks.com is no longer the owner of look.com. The publicly traded banks.com, made this clear in a recent 8K Form filing and according to the filing the new owner is Quidsi.
The sale comes less than a month after Banks.com announced that look.com was up for sale, though at the time of the initial listing they were asking for between $500,000 and $1 million for the domain. They of course didn’t get their minimum asking price but for a domain that was being underutilized, a $400,000 sale isn’t half bad. In a statement released by Banks.com explaining the need for the sale, the company articulated among other things the need to “convert what has been a non-productive asset since we exited the search business into cash that will help build our core business going forward”.So where Banks.com fell short, Quidsi is now looking to deliver—Quidsi for those of you unfamiliar with their name is the owner of Diapers.com, YoYo.com, Wag.com and Soap.com, all of which are premium domains running profitable businesses. Whether they’ll be able to replicate success with Look.com is still unanswered, but with a solid brandable domain in look.com the task shouldn’t be too difficult.
What do you think is a good online business model to use with look.com? Share your ideas in the comments below.