ECommerce without EMarketing - Could it be?
"95% pure Internet businesses are going bankrupt before his fifth birthday, and about 66% - 78% more than the website of the brochure is not passive with no or little visited and are not able to capture prospek.com".
Terkejutkah heard the above statement? It was the truth. That's the harsh reality that must be swallowed up by the investors and businessmen as well as oportunitis who try and imagine "get rich quick" through the internet.
Many dotcom that erupted in Indonesia in 1999 and then "closed down" not long after that, in fact predicted by what had happened previously in the United States in the year 1996-97.
Ecommerce without emarketing - fact
That is why several years ago conversations eCommerce many coloring a lot of media, but now?
Trends like this are just part of what is called "survival for the fittest" in the business world because of the emergence of new technologies or the arrival of a new era. So events like this are not new. After that usually, people can better learn from mistakes and not arrogant in making theories are wrong.
If you will set up shop or company, the truth is you have to do market research and has a solid SWOT analysis in order to succeed. But not so with companies or individuals who want to create a web site. They think that by having a beautiful website and beautiful, it will be visited by many visitors and they will buy. It turns out bitter pill that happened was the opposite.
Even big business like any carrefoure physically takes a lot of places still requires promotion to attract buyers. And every time there's good stuff, they also use large banners placed on the streets. Moreover, just having a website!
On the Internet, small businesses can look big, so big business can seem small - depending on how much mindshare it.
Another thing is equally the case in many companies, corporate web sites simply and not just passive brosuf with no or little visited and are not able to capture prospect let alone customers.
Practical corporate web sites are not able to bring both "cold calls" much less "hot calls".
Who should be Responsible? People IT? Webmaster? People marketingkah? Internet era brings new challenges as well as a new paradigm for business people and marketers.
They must quickly learn to maximize the power of technology, especially in this case the Internet to build strong brands. But the reality is that marketers give up everything to do with the web site to IT people.
And the person who commanded all things IT related corporate sites. And the marketing people instead dictated by the IT people maximize strength considering the ignorance of the Internet as a media campaign and brand builder. Of course the target will not be as expected.
If IT people know the ways of business and marketing, of course they are going to become an entrepreneur. Not only because they are able to make a corporate site that WAH and interesting, they automatically be able to sell the company's products via the Internet.
Instead of selling products over the internet, selling products alone can not necessarily conventional. If they could, they surely will not ask for work to business people, right?
So people pemasaranlah who should be responsible for commanding the vision and mission why should establish corporate sites and how the marketing and promotion strategies, not the IT people in charge, Department of IT operational only responsible course.
Therefore, in today's era, business people and marketing must know the scope of internet marketing strategy (emarketing).